New Offering from Attensity Poised to Blow Up ROI

December 21, 2012

Analytics tools from social-minded vendors are now using text analytics technology to report on market perception and consumer preferences before the product launch. BtoB reported on this new offering in the article, “Attensity Releases Analytics Tools for Product Introductions.”

Now, businesses will be able to monitor product introductions with this new tool from Attensity. It is only a matter of time before we start seeing specific technology solutions to evaluate and analyze every specific phase of the product development cycle.

Both new insights for further developments and opportunities to avoid risk will be possible with New Product Introduction.

The article states:

“The tool uses text analytics technology to report on market perception and preferences before roll out, uncovering areas of risk and opportunity, according to the company. It then tracks customer reception upon and after the launch to determine the impact of initial marketing efforts. Attensity said the New Product Introduction tool is one in a series of planned social text-analytics applications devoted to customer care, branding, and campaign and competitive analytics.”

Many organizations will be chomping at the bit to utilize this technology since it offers an easy way to improve ROI.

Megan Feil, December 21, 2012

Sponsored by ArnoldIT.com, developer of Augmentext

Written by Stephen E. Arnold · Filed Under Analytics, News, Social, Text analytics

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.