Big Data May Not Be All Its Cracked Up To Be
December 24, 2012
Over the past year, the buzzword has been Big Data. Companies have instituted plans to analyze their unstructured data to learn about new trends and create better business insights. According to the Jonathan Macdonald Report, Big Data may not hold all the answers to making new endeavors in 2013, check out “The Big Data Disaster.” Macdonald makes five predictions about Big Data: the financial rewards are way off the mark, the Big Data experts are going to be conducting damage control, money will be lost, acquisitions bought for projects will lose their value, and then the world will move onto the next big trend.
Macdonald asserts that companies can back out, but probably will not due to them being too deep in the Big Data pool and not wanting to change. Companies are too focused on selfish financial gain and unrealistic approaches to business.
Macdonald plays into the fact that companies may be accessing private data. He states that there will be repercussions, because we live in an age of mass communication and ignorance will come back to bite businesses. His closing remark:
“You seriously consider the above words and ask yourself, as a human, are you in the game of exploiting information regardless of morality, or instead wishing to pursue a purpose that people can believe in, and by doing so enable relationships of mutual value that will bring you profits beyond your imagination?”
Big Data experts are not going to be pleased by this article, but Macdonald does make valid points. What will companies sacrifice in order to make a bigger profit?
Whitney Grace, December 24, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
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