Businesses Gain Insights and Opportunities Using Technologies from Polyspot
January 15, 2013
Media coverage and analysis of big data has made an impact on small business owners according to a recent article from Inc. In “Baffled By Big Data? Use ‘Small’ Data Instead,”a survey from Harris Interactive is discussed and some interesting findings are revealed.
It turns out that 76% of firms polled stand by big data: they believe it holds immense opportunities for their business. However, the article points to a few other numbers that could make the 74% appear problematic. 28% of the companies polled believe big data means massive growth of transaction data and 24% think big data refers to new technologies for managing massive data. Still another 19% say that is is the requirement to store and archive data for regulatory compliance.
The article states:
What does that boil down to? Big data holds lots of promise, sure, but for small businesses, realizing the benefits of this trend may still be pretty far out of reach. So should the average founder simply throw up their hands and click along to the next article whenever they read yet another headline about how they need to be using more data to run their business?
The article overanalyzes these findings to make a mountain out of a molehill. Small businesses are perfectly poised to extract insights from data using solutions like PolySpot that offer affordable technologies for small businesses to gain valuable insights and opportunities from data.
Megan Feil, January 15, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search.
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