Bad News for Old Style Web Traffic
February 21, 2013
Who knows how universal the information in “Why No One Is Talking about Yahoo’s – or Anyone Else’s – New Homepage.” I find the idea that traditional Web traffic is changing quite interesting. Here’s the snippet I tucked into my traditional 4×6 inch note card box which I kept since my high school debating days:
Like other titans of another tech age, Yahoo is facing an existential threat against which it may be defenseless: People just don’t surf the web the way they used to. It is now the rule, rather than the exception, to share links over Facebook, Twitter and “dark social“ (e.g., email or text messages), which means that most people are arriving on pages buried deep within websites, and may never go near the homepage.
There are some interesting implications for search and retrieval. How does one get found? Good question. Answer: Augmentext.
Stephen E Arnold, February 21, 2013
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