Google Needs Predictive Analytic Enlightenment
June 7, 2013
Search is not a perfect thing. While many platforms look like they have the answer all the time, the fact is that human curiosity far outreaches what some search can and can’t do…even the behemoth of search. We discovered exactly how in a recent CNET story, “Google Search Scratches its Head 500 Million Times a Day.”
According to the story:
On a daily basis, 15 percent of queries submitted — 500 million — have never been seen before by Google’s search engine, and that has continued for the nearly 15 years the company has existed, according to John Wiley, the lead designer for Google Search.
Okay, that’s understandable and completely shocking from a volume perspective. But, hey, here’s a novel idea, Google, how about predicting what users want for that 15 percent? Sure, it may be less relevant than selling ads, as Freakanomics recently noted. Meanwhile, tons of smaller companies are perfecting predictive analytics, which Google apparently hasn’t. For those looking to get a handle on predictive analytics (*Cough* Google) we recently found a terrific guide which lays out the ins and outs of analytics for those looking for enlightenment.
Patrick Roland, June 07, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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