Russian Mail.ru Drops Google for Homegrown Platform
August 14, 2013
Now, Yandex is not the only web search engine nipping at Google’s heels in Russia. Mail.ru (aka My.com) just ditched their Google contract, relying instead on their own recently completed platform. The Next Web announces the development in, “Russian Internet Giant Mail.ru Drops Google to Power All Search Engine Queries Itself.”
Writer Paul Sawers reminds us that there were some rumors to this effect last November. He also notes:
“Russia is among Europe’s largest Internet markets measured by number of users, with Mail.ru Group’s sites reaching around 86% of Russian Internet users each month, and Search Mail.Ru notching up 39.5 million monthly users. So dropping Google entirely for its own service is a major move not only for the company itself, but for users across the region. . . .
“Mail.ru may be a big player in Russian-language countries, but it has been looking to expand into international markets too, under the name My.com, but no word yet on how these efforts are paying off.”
An interesting shift. Is Russia becoming another lost market (like China) for Google? It may even be that, as enterprises like Mail.ru expand, Google will face more stiff competition around the globe. That would be interesting.
Cynthia Murrell, August 14, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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