Some Wonder if Chinese Search Partnership is Good
August 22, 2013
Some very smart people have speculated that as the Chinese market for, well, just about everything, goes so will go the rest of the planet. While nothing specific is said, that can likely extend to search. If that statement is true, there’s a lot of thinking to be done after reading a recent Search Engine Watch article, “Chinese Search Engine Quihoo to Buy Sogou for $1.4 Billion?”
According to the story:
Qihoo 360 launched its own search engine in August of last year, and is second only to Baidu in terms of market share in China. Purchasing Sogou would mean the company would have nearly 25 percent of the search market share compared to Baidu’s eroding market share, which is now slightly under 70 percent…If the deal happens, it will definitely shake up the Chinese search engine market.
This sounds like an interesting turn of events, but it begs the question: is this good for consumers? That’s another story. As this video illustrates, Chinese partnerships are happening across the spectrum. But whether or not they are good for customers depends on who’s buying and what is being sold. In the case of search, we think this will be a good thing that creates a more powerful tool for users.
Patrick Roland, August 22, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
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