New Marketing Tack for Maxxcat

October 2, 2013

Maxxcat is taking a new approach to marketing, Insurance Technology informs us in, “MaxxCAT Launches Search Appliance Channel on TMCnet.” This “channel” is a news and information site focused on search and data management. This is not an aggregation site; it offers original content from regular and guest contributors. Not surprisingly, many of the stories do endorse MaxxCAT. The write-up reports:

“The Search Appliance channel is designed for decision-makers from enterprises seeking information regarding search solutions. Information on the Search Appliance channel addresses issues important to those interested in enterprise search solutions. Visitors to the Search Appliance channel can find valuable resources such as feature articles, industry news, white papers, free product trials and e-demos. The Search Appliance channel can be found at: http://www.searchapplianceworld.com/.”

Launched in 2007, MaxxCAT makes its home in Pittsburg, Pennsylvania. Though its focus is on specialized, high-performance enterprise search appliances, the company also provides integration services and managed hosting. MaxxCAT is big on incorporating customer input, and prides itself on quick and painless deployments.

TMCnet helps clients in the tech and communications fields who wish to promote their businesses by supplying information that is actually useful. Their Online Community program has been active for more than a decade now, and their own informative page boasts 1.5 million unique visitors per month.

Cynthia Murrell, October 02, 2013

Sponsored by ArnoldIT.com, developer of Augmentext

Written by Stephen E. Arnold · Filed Under Appliance, Marketing, News, Search

Comments

One Response to “New Marketing Tack for Maxxcat”

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.