Pretty Graphics For Big Data Experience
November 15, 2013
TechCrunch makes a big deal about this headline: “ClearStory Data Designs An Analytics Platform That Is About The Experience As Much As The Technology.” ClearStory Data is one of the first companies to launch an analytics platform that can offer rich visuals and sharing capabilities. The graphics and sharing come out on the user interface, but behind the pretty graphics and social media graces there is something else.
The article states:
“On the back-end, ClearStory has a platform for integrating a company’s internal and external data using an in-memory database technology, said CEO Sharmila Shahani-Mulligan in a phone interview this week. This can be relational or NoSQL data, point-of-sale information or demographic statistics from external sources. Its advantage is in the ability to process multiple types of data on the fly and then combine that with a modern user interface.”
Not a bad new way to use analytics, especially when the idea behind it is that users will be able to manipulate their data like a story rather than a boring data report. Think about it. What would you rather do, read a griping novel or the latest user agreement for iTunes? Turning shopping or Internet browsing into a story. Maybe this could be a new form of writing or even blogging where social media turns into a giant events catalog of how people shop.
Whitney Grace, November 15, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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