Autonomy Adds Qfiniti Analytics
November 18, 2013
HP Autonomy is searching for ways (pun intended) to redeem itself after the fiasco from earlier this year. How is the company doing it? HP Autonomy, according to the Silicon Angle article “HP Autonomy Expands Analytics Lineup With Qfiniti 10,” is tapping into the mobile market. The company has expanded its Qfiniti analytics software to now analyze video and social media along with basic and voice and text messaging. The Qfiniti upgrade has a lot more options that make it an attractive solution for customer relations personnel. The IDOL search tool helps users identify patterns in audio, text, and video and the ability to search through old and new unstructured/structured data are tempting to try. The former rather than the latter, of course. The article also mentions how it can be used to keep track of workflows and front and back office processes—something that any enterprise based software usually does.
HP Autonomy is really proud of the new analytics angle and how it can help their clients:
“Rafiq Mohammadi, the general manager of marketing optimization at HP Autonomy, noted that ‘HP Qfiniti 10 closes the loop for the customer contact center, providing a full set of functions to match all requirements. Because HP Qfiniti is a modular platform, customers can cut their total cost of ownership by getting a solution that best fits their needs.’”
We believe that HP Autonomy is moving in the right direction to overcome past obstacles. While reading the article, commercials for the new Nissan Infiniti came to mind. A project manager probably fell asleep while listening to a Nissan commercial and was inspired by the luxury brand. HP Autonomy and Nissan can team up to design the first Big Data compliant car: it drives, saves gas mileage, and provides professional grade analytics as you go.
Whitney Grace, November 18, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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