YouTube: Search for Comments

November 18, 2013

I am not a video goose. I cannot recall the last time I commented on a video. However, I have asked some of my researchers to search for YouTube comments. Well, my recollection is that YouTube “comments” search is not particularly helpful.

I read “Forced Google Plus Integration on YouTube Backfires, Petition Hits 112,000.” I learned that Google is requiring a Google Plus account in order to make comments about a YouTube video. Some YouTube fans are not happy. The big question is, “Will Google listen?”

What is important is that the article reports a modest movement to post YouTube comments on Reddit.com. Reddit’s search function leaves something to be desired. However, my researchers have informed me that Reddit search does work reasonably well.

My view is that Google is trying to cement its revenue opportunities. Google Plus is part of the grand strategy. Search is not number one on the agenda in my opinion. The emergence of an option like Reddit may be an important step. Google fans may have to fend for themselves as Google works overtime to make sure it can hit its revenue numbers.

Those criticizing Google may find that their actions misfire.

Stephen E Arnold, November 18, 2013

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