Do Companies Have the Patience to Wait For Their Big Data?

November 25, 2013

The article titled What If We Could Feel the Big Data Sugar Rush Faster? on SmartData Collective compares companies buying Big Data to kids trick-or-treating on Halloween. The article sets up the metaphor in all its gory details, but mainly the point seems to be that no company wants to have to wait for the goods, just like no kids enjoys being forced to pause before gorging by his or her parents. The article lists the worst of the Big Data “Tricks”,

“Having to wait 12-15 months to see value, when it should never take longer than 90 days; Having to rip out and replace all the technology you’ve ever bought because you’re told by a mega-stack vendor that it’s now worthless; Having to segregate, silo and shift data and information in order to achieve your goals, when you shouldn’t have to touch it at all.”

It also enumerates the “treats”, in sum that eventually the company will be given the ability to analyze all of their data, and learn the patterns that accompany the analysis. The proverb patience is virtue comes to mind, but whether companies will have the patience to wait for the value might determine Big Data’s success.

Chelsea Kerwin, November 25, 2013

Sponsored by ArnoldIT.com, developer of Augmentext

Written by Stephen E. Arnold · Filed Under Big data, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.