Yellowfin and Its Business Intelligence Spin
December 7, 2013
I read “Yellowfin Launches Yellowfin 7 Analytics Platform: Makes Enterprise-Wide Data Discovery Easy.” The company’s Web site asserts that Yellowfin is Ranked #1. The page explains that “global BI vendor surveys” attest to this stature. (Please, note that the company’s url is www.yellowfinbi.com, not www.yellowfin.com. The “yellowfin.com” name resolves to a previously owned boat vendor.)
The three reasons for Yellowfin’s stature, according to the company’s Web site, are:
- Ranked number 1 compared to world’s foremost BI vendors. I did not see any links to the referenced studies but I am tired from shoveling snow.
- Standout vendor in emerging, dashboard and innovation categories. I did not see how many other categories were used to rank innovative business intelligence vendors. The snow was heavy and wet. Tough to cut through.
- Challenging traditional BI vendors. I did not see any specifics about how Yellowfin is tackling IBM SPSS, SAS, Recorded Future, Palantir, or Talend, but my fatigue may be contributing to this oversight on my part.
The news I received via email quotes Glen Rabie, Yellowfin CEO, who says:
Yellowfin 7 “delivered beautiful, balanced and brilliant analytics software that makes stunningly simple enterprise-wide Data Discovery easy.”
I like “beautiful,” “brilliant,” and “stunningly simple” analytics. I assume the software alerts the user when the data are corrupted or the analytic method and the information fed into the numerical recipe are mismatched. In my experience, fiddling with numbers and different mathematical procedures can produce some interesting results.
Mr. Rabie continues:
You’ve heard people talk-up self-service BI because of its ability to circumvent the IT bottleneck. With Yellowfin 7, we’ve stepped it up again. We’ve completely redesigned and rebuilt the report authoring process, from the ground up, to enable independent Data Discovery….Yellowfin 7’s new interface for analysis lets you instantly understand the impact of your data selections on the content you’re creating, empowering users to achieve deeper understanding in less time and build the most insightful BI content possible – every time.
The company offers interactive dashboards, collaboration tools, mobile access, and exception reporting. Yellowfin is a “complete BI platform.” Based on the information in the news I received, Yellowfin seems to have overhauled its system rolled out a decade ago.
One observation: The tone and word choice used to describe what looks like an interesting product.
Stephen E Arnold, December 7, 2013
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