Clarabridge: An IPO in 2014?

January 3, 2014

Clarabridge is a company involved in CEM or customer experience management. I am not exactly sure what the concept means. My experiences with customer support at T-Mobile or Holland America leaves me in a quandary. For companies that want to help me, the companies are doing everythi9ng in their power to drive me elsewhere. I assume that Clarabridge has a solution to this problem. No, not customers, but the costs a company incurs when customers contact them.

I noted that Clarabridge, according to In the Capital, raised $80 million in September 2013. In the Capital asserted that the company may be moving toward an initial public offering. The write up continued:

CEO Sid Banerjee said he hopes his company will soon follow in the footsteps of Cvent, another Northern Virginia company that recently went public.

Interesting stuff. The money and the the alleged 2014 IPO, not CEM. With rumors of some push back for come sentiment centric analytics, Clarabridge may have cracked the code. It does have an additional $80 million.

Stephen E Arnold, January 3, 2014


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