Bing Eyes China
February 8, 2014
News about China being the next economic giant has died down, but companies still want a part of the Chinese market. Media Post reports that one of companies seeking part of the Middle Kingdom is Microsoft; read the story in “Microsoft Wants A Piece Of China.”
Microsoft plans to use more resources in 2014 to grow Bing’s share in the search market. There are currently 1,000 Bing employees in China and Microsoft plans to add 1,000 more to work in research, customer support, and enterprise services. Bing has less than one percent of China’s search activity.
The article outlines the competition and Bing’s plan to succeed:
“Search market share only contributes a portion to the success or the failure of an engine in any specific country. Baidu, the majority stakeholder in China, won’t likely share the search market on desktop or mobile. Some reports suggest that China’s largest engine holds as much as a 75 percent market share.”
Google, of course, is the dominant search engine in Asia, but Baidu accounts for twenty percent of search on the continent. Baidu strengthened its hold in Asia by purchasing 91 Wireless Websoft and it is cited as one of the most valuable deals in mobile media and technology in 2013.
So does Bing stand a chance? Maybe, but if you look at how Bing has no progress in the US it does not look likely. Is the solution to head to a tough market? Another maybe.
Whitney Grace, February 08, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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