Tumblr Firehose Now Integrated into Pulsar Platform

March 12, 2014

The social media specialists at Pulsar have incorporated Tumblr’s Firehose data sluice into their platform, we learn from their blog post, “Introducing Tumblr Firehose Data on the Pulsar Platform and a Whole New Interface for Mining Visual Content.” Writer Cierra Buck tells us that access to all of that Tumblr data, real-time and historic, has been integrated into their revamped dashboard. Though many types of data pass through Firehose, most of it is visual. This means Pulsar had to make a few changes. The write-up specifies:

“Working with a platform like Tumblr where 84% of the content is visual, we also realised that researching it meant designing a whole new interface which would allow visual mining. The first step we are taking to support visual mining is re-designing the Results and Conversation Views. This allows Pulsar to display the actual image and video content rather than a preview end enabling endless scrolling rather than organising the content in pages. This allows for easy browsing of rich media social content which, coupled with advanced filtering using all the metadata we generate, is going to give you a powerful mining tool to uncover visual patterns and trends in your dataset. To start with, Pulsar now displays the actual images and video content in the Results View.”

See the post for more details and some screenshots. Boasting a decade of social-data experience, Pulsar counts big names like NBC, Lysol, and ING Direct among its clients. The company maintains offices in the U.S., Europe, and Asia.

Cynthia Murrell, March 12, 2014

Sponsored by ArnoldIT.com, developer of Augmentext


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