Sentiment Analysis: A Breakthrough

May 12, 2014

Short honk. I have some questions about the efficacy of search vendors who pitch sentiment analysis. The jargon blizzard obscures some of the methods. I talk about some of these hyperboles in my video about search jargon. The article “Turning the Frown Upside Down: Kraft’s Jell-O Plans Twitter Mood Monitor” explains one of the secrets of the sentiment analysis wizards. Big Data? Nah, counting smiley faces. What Dark Arts do other sentiment analysis mavens conjure?

Stephen E Arnold, May 12, 2014

Written by Stephen E. Arnold · Filed Under News, Sentiment analysis

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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