Trying To Make A Search More Relevant
June 20, 2014
Here is a thought that does not make much sense when taken in the bigger picture scope. PRLog explains the conundrum in “BA Insight To Discuss How To Make Enterprise Search Relevant Through Unified Information Access.” BA Insight’s CTO Jeff Fried and David Schubmehl, a research director at IDC, will host a webinar that shares the same name as the above article. The webinar will discuss how enterprise search technology is lagging:
“Due to the vast explosion of structured and unstructured data, users are experiencing increasing challenges locating and accessing the critical information and expertise needed to excel in their roles. Even the enterprise search technology that has been implemented to resolve these issues is failing to locate relevant information while providing a sub-par user experience. This can have negative consequences, such as the inability to effectively respond to customer queries, widespread duplication of effort, and decreased employee productivity.”
Fried and Schubmehl will focus on how enterprise search is changing, how organizations are driving demand, and how to make enterprise search a killer application. The bigger question is if BA Insight is using this to make their own products more relevant? Has enterprise search really lost its relevancy or is it one observation? The “unified information access” tag is one used by other companies like Sinequa and Attivio. These companies appear to be cut from the same cloth when touting their talents.
Whitney Grace, June 20, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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