Collective Venture Combines Traditional and Social Media
June 25, 2014
Social media has completely changed the way that news is spread, and who spreads it. Some say that the Arab Spring was due in great part to Twitter. But it seems that now traditional media is joining forces with social media in an effort to shape the future of news reporting. GigaOm covers the latest in their article, “VICE, Mashable, Digg and Others Form a Collective for Breaking News about Ukraine, May Expand into Other Areas.”
The article sums up the initiative:
“A group of six news organizations and digital-media outlets — including VICE, Mashable, Digg, Quartz, Mother Jones and NBC-owned Breaking News — have created a somewhat unusual collective effort aimed at reporting breaking news about Ukraine, an effort they are calling #UkraineDesk. For the moment at least, the venture consists of just a common hashtag that all the different entities have agreed to use, which is then pulled into a similarly-named Twitter account, but some of the players say if it works they may expand into other areas.”
If the concept is successful, it could change the way that news is received in the future. Keep an eye on not only this initiative, but also on how others are attempting to leverage social media for news coverage. It seems like the major networks and other big players are scrambling to keep up.
Emily Rae Aldridge, June 25, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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