Duck Duck Go Reimagined
June 30, 2014
Duck Duck Go has launched a sleek redesigned web presence, complete with a flashy “What’s New” page to go over the highlights. Duck Duck Go is gaining more traction for users who are interested in secure search, so there will be great interest in what the team is bringing to the table.
Their overview says:
“DuckDuckGo is a search engine driven by community – you’re on the team! We’re not just servers and an algorithm. We’re so much more. Real Privacy. We Don’t Track You. Smarter Search. Get Answers Quicker. Less Clutter. Fewer Ads and Reduced Spam.”
Of course details are provided for those who want to seek them out. But as Google gets bigger and bigger, some users are looking for smart search that allows them to remain an anonymous face in the crowd, and that is Duck Duck Go’s specialty. It may not quite be a David and Goliath situation as the giant does not look like it is going down anytime soon, but Duck Duck Go is on the rise and worth keeping an eye on. But do keep in mind that DDG is a metasearch system, so its weakness is that it has to rely on others’ search indexes.
Emily Rae Aldridge, June 30, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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I look forward to updates and improvements. I’ve used DuckDuckGo.com when I really wanted to find something and couldn’t trust Google.