The Future of the Web Is… Google
November 22, 2014
I read “The Future of the Web (According to Google).” I love cheerleaders. But cheerleaders are not the game unless the program is one of those fillers that ESPN airs at odd ball times. In a nutshell, the future is video and Google’s (for now) of quite specific programming methods.
Here’s the passage I noted:
It’s clear that Google cares deeply about improving the mobile web experience. Personally, I tend to believe that the native app pendulum has swung out about as far as it can, and in the next few years we’ll start seeing it swing back toward Web tech again. Native vs. web isn’t a zero-sum game. There will always be reasons to build web apps, there will always be reasons to build native apps. We’re heading toward a future, however, where some of the biggest reasons to build native on mobile are going to disappear. As a developer who loves the web, that’s exciting.
The only storm clouds in this vision of the future are:
- Erosion of Google’s desktop advertising model which is, I believe, based on the GoTo/Overture/Yahoo model and not Google’s inherent innovative engine
- Europe’s desire to regulate the company
- The company’s penchant for taking its eye off the here and now and gazing into a future chock full of Google toys
- Internal management issues which resulted in one Googler believing her life had ground to a halt along with Google Glass.
Stephen E Arnold, November 22, 2014
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