Attensity Finds New Data Trends But Is It Different Than Anyone Else?
November 26, 2014
Enterprise Apps Today has an article called “Attensity Boosts Ability To Discover ‘Unknown’ Trends In Data,” discussing how Attensity was updated with new features to detect themes in real-time social data, catch spam, and make it easier to compose/filter queries. Before Attensity’s new software updates, social analytics tools use mentions to measure interest in products. The “mentions” are not the most quantifiable way to see if a product is successful.
The new Attensity Q tracks themes, trends, anomalies, and events around a product in the context of online conversations. This makes it easier to create new vocabularies and brand-unique terms into queries.
” ‘Social analytics has largely been limited up to this point by forming hypotheses and testing them – the hunting and pecking for insights that traditional search requires you to do,” [Senior Project Manager and NLP Strategist Katherine] Matsumoto said. “But there is a growing need for our customers to be presented with findings that they didn’t know to look for. These findings may be within their search topic, adjacent to it or many degrees removed through nested relationships.’ “
Attensity Q has more applications than retail. It can be used for legal departments to detect fraudulent activities and by HR departments to target area for improvement. It could even be used with healthcare patient data to track unusual patterns and offer a better diagnosis.
Rather than bragging about big data’s possibilities, Attensity is describing some practical applications and their uses.
Whitney Grace, November 26, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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