More IDC Cleverness: Innovation Is Alive and Well
December 10, 2014
Short honk: Navigate to this link on the Attivio Web site. I verified this on December 9, 2014. Here’s the link:
http://go.attivio.com/l/5752/2012-12-13/l9m2w/5752/96006/idc_attivio_uia_profile_2012_1_.pdf
What do you see? I see this:
IDC published this information based loosely on my team’s research. There was no written permission take this action. My attorney requested that IDC pay for the rights to use my information, including its resale on Amazon without my permission. As I understand my legal eagle, IDC was to stop selling documents with my name and the name of an IDC expert: Dave Schubmehl.
Well, here we go. After months of fiddling, a report with my name is attached to Attivio.
The only hitch in the git along is that the Attivio described in the IDC report does not match up with the Attivio with which I described in my research reports.
Attivio, instead of struggling to generate sufficient revenue to repay its stakeholders, morphs into a different company.
I care because misrepresenting who wrote what, using another’s work for personal aggrandizement and economic benefit, and trampling over the professionalism of a 70 year old strikes me as uncomfortable.
My suggestion? Think about the source of the information. Figure out who is the expert. Ask yourself, “Do I want to be treated in the IDC manner?”
My answer is, “I want experts to be experts. I want high value information to be fairly presented, not massaged. I want basic business practices observed.”
What’s your answer? We know Mr. Schubmehl’s and IDC’s answer.
Stephen E Arnold, December 10, 2014
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
