Personalizing Search: A Good Thing?
January 13, 2015
Here’s a passage I noted from “Computers Know You Better Than Your Spouse or Siblings”:
“Big Data and machine-learning provide accuracy that the human mind has a hard time achieving, as humans tend to give too much weight to one or two examples, or lapse into non-rational ways of thinking,” he said. Nevertheless, the authors concede that detection of some traits might be best left to human abilities, those without digital footprints or dependent on subtle cognition.
That pesky human characteristic of behavior shifts to match social context is just so annoying.
Search personalization is better than human-directed search. Right? Think about your answer before it is filtered.
Stephen E Arnold, January 14, 2015
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
