Digital Imaging: An IDC Estimate Misses the Mark

February 6, 2015

Digital imaging is getting bigger. I came across this interesting factoid in LensVid:

Predicting the future of the camera market proved challenging in the past – IDC (the American market research, analysis and advisory firm) failed to predict what will happen to the mirrorless camera market. In 2012 they concluded that in 2014 we will see no less than 13 million mirrorless cameras sold worldwide. Only 3 million mirrorless cameras were actually sold…

For the full run down on digital photography in 2014, navigate to “LensVid Exclusive: What Happened to the Photography Industry in 2014?

Next time someone tosses mid tier consulting firm predictions your way, perhaps you should let them pass on by.

Stephen E Arnold, February 6, 2015

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