Show Business and Enterprise Search

May 11, 2015

Short Honk: I read “In Our Increasingly Automated and Global Economy, Every Business Is Becoming Just a Little Bit Like Show Business.” Quite a Google-ized string of words. The write up asserts that work will be skilled contractors coming together when there is a project, money, and a need for specialists. This is—wait for it—the Hollywood model.

I think the author is sort of right. For certain types of work, hiring specialists makes sense. When an employee needs a hip replacement, few companies want to have the requisite specialists on staff.

The article asserts:

Our economy is in the midst of a grand shift toward the Hollywood model.

The author adds:

It’s a surprisingly good system for many workers too, in particular those with highly sought after skills.

The future will be

a new era of the human-robot partnership, in which robots can be told what to do without the use of difficult programming languages.

Sounds fantastic as long as one has in demand skills and can market her or his skills to generate awareness of an individual’s capabilities. (Too bad for those without skills and lacking in visibility. Tough luck.)

My interest is search.

If there is a tech sector where the Hollywood model should be visible, it is enterprise search. The experts come together, implement a system, and users become really happy with their new information retrieval system.

Unfortunately the data I have gathered suggests that anywhere from 55 to 75 percent of a search system’s users are unhappy. The folks in information technology departments have become gun shy when it comes to search. The folks who manage enterprise search solutions live a life of quiet desperation. It is not whether the person managing search will be RIFed; it is when in many search intolerant organizations.

The generalizations about the outputs of a Hollywood style approach to staffing don’t make much sense to me on a practical level for television and motion pictures. I find the outputs’ quality and value at odds with the products themselves.

The fact that a handful of specialists contribute their skills to a product via services that look good, appeal to the young in mind, and tap into the rich repository of comic book literature is evidence that the Hollywood model does not work for me.

Enterprise search has embraced the Hollywood model and tossed in superstars like the Google Search Appliance as well. How is that working? From my experience, search remains a problem no matter what the experts say or do.

Maybe the Hollywood model works but only in a superficial way. But those who are unemployed can watch the TV or go to the motion pictures. That’s value.

For enterprise search, more than a buzzword and a management catchphrase are needed to deliver a usable system. I hear the song now, “Another opening, another show…”

Stephen E Arnold, May 11, 2015

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