Why Are Ads Hiding Themselves
June 25, 2015
The main point of an advertisement is to get your attention and persuade you to buy a good or service. So why would ads be hiding themselves in a public venue? Gizmodo reports that in Russia certain ads are hiding from law enforcement in the article: “This Ad For Banned Food In Russia Itself From The Cops.” Russian authorities have banned imported food from the United States and European Union. Don Giulio Salumeria is a Russian food store that makes its income by selling imported Italian food, but in light of the recent ban the store has had to come up with some creative advertising:
“Websites are already able to serve up ads customized for whoever happens to be viewing a page. Now an ad agency in Russia is taking that idea one step further with an outdoor billboard that’s able to automatically hide when it spots the police coming.”
Using a camera equipped with facial recognition software programmed to recognized symbols and logos on officers’ uniforms, the billboard switches ads from Don Giulio Salumeria to another ad advertising a doll store. While the ad does change when it “sees “ the police coming, they still have enough time to see it. The article argues that the billboard’s idea is more interesting than anything. It then points out how advertising will become more personally targeted in the future, such as a billboard recognizing a sports logo and advertising an event related to your favorite team or being able to recognize your car on a weekly commute, then recommending a vacation. While Web sites are already able to do this by tracking cookies on your browser, it is another thing to being tracked in the real world by targeted ads.
Whitney Grace, June 25, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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