Traditional Publishers, What Is Your Digital Media State?
June 28, 2015
I read “An Investment Bank Made This Epic Presentation on the Future of Digital Media.” “Epic” invokes memories of a required class in which we had to read The Iliad, Paradise Lost, Gilgamesh, and – my favorite – Beowulf. Go, Grendel.
This “epic” appears to tell the tale of the destruction of printed-on-paper outfits. I am not sure that the PowerPoint deck of Terence Kawaja will displace the yucks in the Divine Comedy, but who knows?
The basic idea is that digital media is entangled with marketing. Marketing means money. Money leads back to the focus of Luma. If you are interested in digital media and money, you will, of course, want to work with Luna, but that is another thread in the epic.
Several points warranted a pale blue highlight:
- Facebook and Google are the big boys
- Demand means “imbalance”
- Opportunities for M&A folks
- Five trends which require about half of the slides in the deck. Spoiler: “new” TV is a big deal
If you are into epics which thrill the MBAs, check out the deck. If you are happy to be a displaced worker, why not go fishing?
And for traditional media types? You did not make the cut.
Stephen E Arnold, June 28, 3025
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