Quote to Note for Ad Lovers
August 28, 2015
The world seems to be focused on the stock market excitement. I want to highlight a paragraph in the dead tree edition of the Wall Street Journal. You might be able to access “Mobile Readers Abound—The Ads, Not So Much” online. Not my problem. Pick up the real newspaper. Flip to the Business & Tech” section and look for this paragraph on page B1 of the August 24, 2015 edition:
It [lagging mobile device ad revenues] is a similar story at News Corp’s Dow Jones & Col, publisher of the Wall Street Journal. More than half of unique visits to the Wall Street Journal Digital Network—which includes the Journal, MarketWatch, Barron’s, and WSJ Magazine—now come from nondesktop devices, but mobile accounts for less than 20 percent of the network’s digital ad revenue, according to a person familiar with the matter.
Interesting comment. So as the world goes mobile, Google goes Alphabet. Publishers perspire.
Without ads, where will online information journey? I would recommend that real journalists who cannot identify co workers as anything other than “a person familiar with the matter” consider podcasting. There may be jobs at Alphabet too.
Stephen E Arnold, August 28, 2015
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