Who Will Be the IDC Cognitive Guru?
September 10, 2015
You remember Dave Schubmehl. He is the IDC “search” expert who recycled some of my content. He then sold a report based on my work via Amazon. My meek attorney was able to get the document removed. Not even a legal eagle could fathom how eight pages of analysis could command $3,500. Mr. Bezos knows that $9.99 is a sweet spot. I suppose the masters of management at IDC thought that $3,500 report would sell like hot cakes to the consumers of romance novels, streaming video, and household commodities.
I noted a tweet (show below) that suggests his unit at IDC is going like gang busters. New staff with undergraduate degrees are needed. Uber drivers, are you paying attention?
When a consulting firm adds headcount, that’s news. I hope that the Renaissance men and women at IDC can make sense of “cognitive computing.” Google pushes “deep learning.” I suppose there will be more buzzwords as the “experts” in enterprise search flail for purchase on the slopes of Mount Make a Sale.
Most of the experts have answers to the most difficult problems in business. The only hitch in the git along occurs when the “experts” do not have certain knowledge. Oh, another modest problem is recycling another’s information without taking the time to issue a contract.
I am confident that the customers of Amazon really did want to buy that $3,500 report. Mid tier consulting firms are the cat’s pajamas. I wonder if that comes from asking IBM Watson questions.
Stephen E Arnold, September 10, 2015
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