Management Observations about Yahoo from a Real Newspaper

December 16, 2015

I am fascinated when publishers offer management advice and opinions. The newspaper publishing sector has done a bang up job with digital in the last 30 years.

I read the UK newspaper written by “real” journalists online and spotted this article: “Don’t Blame Marissa Mayer: nobody Was Going to Save Yahoo.”

That’s a great headline from a newspaper. I think it also emphasizes the value a Xoogler has despite the somewhat tarnished performance of the company the Xoogler is “turning around.”

I highlighted a couple of passages as particularly interesting observations.

For example, I highlighted in Yahoo purple:

All of it [Yahoo’s management actions], sadly, has been pretty irrelevant.

I like the “all”. There is nothing quite like a categorical affirmative to add heft to an argument.

I noted:

It would be easy to blame Mayer for this [revenue malaise]; in several ways she has done herself few favors – hiring and firing a chief operating officer who earned $58m in 15 months, cancelling working from home while bringing her newborn son and a full-time nanny to the office, and overseeing an exodus of top executives.

Well, I am not sure that the assertion “it’s not clear that anybody could have saved Yahoo.”

Again a categorical, embracing lots of folks” does not provide much insight into the Yahoo we know and love.

Too bad for those who rely on generalizations to navigate the tough business climate for information, whether in print or online.

I wonder how newspapers are doing. I assume super peachy. These outfits, including the Telegraph, are paragons of management excellence, organic revenue growth, hefty profits, and keen thinking.

Thank goodness for “real” journalists. These outfits and their professionals will make bang up consultants.

Stephen E Arnold, December 16, 2015

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