Alphabet Google Ideas Becomes a Jigsaw
February 21, 2016
Please, do not confuse this “jigsaw” with Salesforce.com’s Jigsaw (now Data.com), Jigsaw Puzzles (online puzzles), Jigsaw (online clothing for women), Jigsaw (the learning strategy), Jigsaw (a marketing company), Jigsaw (the font), Jigsaw (an open source thing), Jigsaw (Ireland’s youth mental health program), Jigsaw (the band of merry music makers), Jigsaw (the real estate outfit), Jigsaw (the WordPress plug in), Jigsaw (the scalable cache method), Jigsaw (a now defunct “zine”), Jigsaw (the time travel-oriented interactive story), Jigsaw (the film), and the Bow Handle Jigsaw (Bosch power tool).
Locating one of these Jigsaws may be an interesting task. Why? Alphabet Google has rebranded Ideas as Jigsaw. Guess what pops to the top of a Google results list. Check it out with the query “jigsaw”.
I read “Google’s Think Tank ‘Google Ideas’ Becomes Alphabet’s Jigsaw.” I learned there was an entity called Google Ideas. I did not know that. The write up stated:
Alphabet’s Executive Chairman, Eric Schmidt, has now confirmed the next department to see an identity change and this time it is ‘Google Ideas’, which has now become ‘Jigsaw’. Google Ideas was the company’s think tank and as Schmidt notes, was created with the original intention to try and bring to the forefront ideas on how to “help the next five billion people coming online for the first time”.
The search engine optimization for “jigsaw” is working as well as Loon balloons which may loom soon.
Puzzle? Nope. A search for revenue as the traditional desktop search upon which Google was assembled is getting a touch of arthritis.
Stephen E Arnold, February 21, 2016
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