CBS Jargon Meistering
May 20, 2016
I don’t pay much, if any, attention to the antics of network television giants. I noted this headline “CBS Chief Leslie Moonves Takes Aim at Competitors Dubious Ratings Claims,” and I read the article. Perhaps the CBS top dog was referring to outfits like Yahoo?
I highlighted these words and phrases as “interesting.”
- out-of-context data points
- scatter market
- out-of-the-box swing
- stock-in-trade brand.
I am uncertain of the meaning of these phrases, but I understood this statement:
“We see money coming back to network, not that it ever left.” But when it comes to digital, he added, “The bloom is off the rose.”
Ah, a reference to Robert Burns. That I understood. I also understand bologna.
Stephen E Arnold, May 20, 2016
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