The Next Web Portal Revolution: Video Gateways
November 19, 2016
Navigate to “Yahoo and Google Face Challenge As Social Media Sites Aim To Be Video Gateways.” The leaders in this new gold rush are Facebook and Snapchat. The write up reports:
Facebook and Snapchat have overtaken the homepages of Yahoo and Google as the front doors to the internet for hundreds of millions of people.
Okay, Google has invested in Snapchat. The outfit won’t be left out in the cold. Some other high flying Web outfits may be caught napping. Video is the thing, the biggie, the next money machine.
The write up continues:
Recurring shows are hitting Facebook from cable companies such as E! and business news provider Cheddar.
And Snapchat is also beavering away:
Snapchat has co-invested in two media brands exclusive to Discover.
What’s happened to dear, old, almost impenetrable YouTube? The write up reports:
YouTube has come closer than any video app to surpassing TV. But industry experts say the service is flooded with competition, associated with on-demand viewing and set in its style. Facebook and Snapchat represent uncharted terrain and potentially more lucrative opportunities, so that’s where money is flowing.
I think this means no cigar.
And the new content flowing to Facebook and Snapchat has one appealing factor to the cost conscious:
“No need for editing,” she says. “We’re just done.”
Good enough. Just like the title for the article and almost nothing of substance about Yahoo. For the shows which are capturing eyeballs, consult the original write up.
Stephen E Arnold, November 18, 2016
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