Web Search Engine Market Share: Some Surprises
November 29, 2016
Did you know that the Excite search engine, owned by IAC Corporation, still operates the Excite.com Web site in the US, Germany, Spain, France, Italy, the Netherlands, and the UK? I must admit neither my goslings or I knew this fact. I was prompted to check out excite after I read “Is Bing A Thing? The Answer: It Depends.”
The write up points out that Google has a global desktop Web search share of 75.2 percent. Google’s share of the mobile table search engine market is 94.18 percent. The data appeared in these two charts.
and
Bing commands 1.26 percent of the mobile table search market which lags behind Yahoo’s 3.51 percent. In the back of my mind, a tiny voice says that Microsoft provides Yahoo search with search.
The second surprise after the data stunned me, was this series of statements:
What differences in search algorithms do Bing and Google have? According articles from HubSpot and Ignite Visibility, here are a few:
- Bing favors factually relevant results over socially relevant sites
- Bing places more weight on only websites with official domain names like .gov or .edu
- Bing places more emphasis on social media signals
- Bing still considers keywords used in page title, meta tags, and meta keyword field
Well, well, well. Bing is into facts despite its stake in Facebook.
Are the data accurate? Well, the Google mobile search market strikes me as unreasonably low.
Stephen E Arnold, November 29, 2016
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