Looking for Insight and Universal Search: Dip in the Insightpool
January 26, 2017
I read “Insightpool Launches World’s Largest Influencer Search Engine.” I think I know what an influencer is. That is a person to whom others turn for guidance, insight, a phone call, or invitations to parties. I also know what an “influence peddler” is. That’s a person who delivers introductions, pressure, content marketing in various forms, and maybe for enough cash a good word to a really important person.
How does one find these folks? Easy. Use the University search system for influencers.
I learned:
With Universal Search, brand marketers can search for influencers across 100 social networks including Facebook, Twitter, Instagram, LinkedIn and other niche social communities such as Yelp!, Reddit, and Weibo. Additionally, they can view key insights by influencer segment to understand follower size and reach, conversation sentiment, frequency of activity and other characteristics. Marketers not only save significant time in selecting the right influencer, but also gain more detailed information about the influencers most likely to actively engage in their strategic campaigns. This leads to higher performance and conversions.
Okay. This is slightly different from getting a meeting with a senator’s administrative aide or wrangling a face to face with one of Google’s vice presidents of engineering.
The top influencer at Insightpool said:
“This is the largest influencer database on the planet. Other influencer platforms offer fewer than 100,000 at most. The real benefit with Universal Search lies in its pure simplicity — using a familiar search bar to find the most relevant influencers. It used to take days to identify the right people for a campaign. Now it takes seconds.”
You can run your queries using the “influencer marketing platform.” Tap into a search system that
blends together our mission of connecting brands and people on social media. We are not just an intelligent Influencer Marketing platform, we are not just a tech company, we are creators and innovators dedicated to revolutionizing the way brands build relationships and create measurable results through social channels. Since inception in 2013, our customers have helped refine the product roadmap, which has dramatically expanded to pioneering concepts such as identification, prediction, automated social drip marketing campaigns, nurturing and creating measurable insights that give brands results and revenue.
There you go. A search engine for those who want real information.
Stephen E Arnold, January 26, 2017
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