30 Content Filters Illustrated

January 30, 2017

Short honk. I came across an illustration of how content filtering works. The popular name for this function is “filter bubble.”


Source: “The Filter Bubble.”

The idea is that smart online systems note what a user does online and shapes the information presented to that user. The procedures is described by various names; for example, filtering, personalizing, shaping, tailoring, customizing, etc. Here’s the illustration that makes the process clear. I found the image in “The Filter Bubble.” Kudos to whoever crafted the diagram.

Stephen E Arnold, January 30, 2017


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