Pinterest Offers the Impulse Shopper a Slice of Wonderfulness
February 20, 2017
How about point-and-click impulse buying? Sound good? Pinterest has merged looking at pictures with spending money for stuff.
Navigate to “Pinterest’s New ‘Lens’ IDs Objects and Helps You Buy Them.” I know that I spend hours looking at pictures on Pinterest. When I see wedding snapshots and notice a pair of shoes to die for, I can buy them with a click… almost. My hunch is that some children may find Pinterest buying as easy as Alexa Echo and Dot buying.
I learned:
[Pinterest] announced a new feature called Lens, which will enable people to snap a picture of an item inside the Pinterest app. The app will then suggest objects it thinks are related. Think Shazam but for objects, not music. Surfacing the products will make it easier for people to take action, according to Pinterest. That could include everything from making a purchase to cooking a meal.
One of Pinterest’s wizards (Evan Sharp) allegedly said:
“Sometimes you spot something out in the world that looks interesting, but when you try to search for it online later, words fail you.” The new technology, Sharp said, “is capable of seeing the world the way you do.”
Isn’t the consumerization of no word search a life saver? Now I need a new gown to complement my size 11 triple E high heels. There’s a bourbon tasting in Harrod’s Creek next week, and I have to be a trend setter before we go squirrel hunting.
Stephen E Arnold, February 20, 2017
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