Chipping Away at Social Content with Pictures
February 27, 2017
Analytics are catching up to content. In a recent ZDNet article, Digimind Partners with Ditto to Add Image Recognition to Social Media Monitoring, we are reminded images reign supreme on social media. Between Pinterest, Snapchat and Instagram, messages are often conveyed through images as opposed to text. Capitalizing on this, an intelligence software company Digimind has announced a partnership with Ditto Labs to introduce image-recognition technology into their social media monitoring software called Digimind Social. We learned,
“The Ditto integration lets brands identify the use of their logos across Twitter no matter the item or context. The detected images are then collected and processed on Digimind Social in the same way textual references, articles, or social media postings are analysed. Logos that are small, obscured, upside down, or in cluttered image montages are recognised. Object and scene recognition means that brands can position their products exactly where there customers are using them. Sentiment is measured by the amount of people in the image and counts how many of them are smiling. It even identifies objects such as bags, cars, car logos, or shoes.”
It was only a matter of time before these types of features emerged in social media monitoring. For years now, images have been shown to increase engagement even on platforms that began focused more on text. Will we see more watermarked logos on images? More creative ways to visually identify brands? Both are likely and we will be watching to see what transpires.
Megan Feil, February 27, 2017
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