Verizon: The Spirit of Yahoot

June 9, 2017

I surmised from “Confirmed: Verizon Will Cut ~15% of AOL-Yahoo Staff after Merger Closes” that the spirit of Yahoot will live. At least for a while.

Here’s the passage I highlighted in Yahoot purple:

The proportion of jobs being made redundant across AOL and Yahoo is around 15 percent globally, we have confirmed with our sources. This shakes out to as many as 2,100 jobs being lost as part of the corporate merger.

With a price tag close to $5 billion, the new top dogs for Yahoot will have to shake a leg to:

  • Get their money back
  • Generate new, sustainable revenues as mobile search grows beyond 60 percent of search traffic
  • Innovate in ways that open new revenue streams which are themselves profitable.

Yahoot is Oath with a colon.

How does one search for “Oath with a color”? Wonky names can pose some challenges for the New Age search and retrieval systems.

My query for Oath with a colon on returned these results:


I then tried the same query on that popular service Izito and got these results:



My conclusion: When creating a name, it is a good idea to consider how that name is processed by online search systems.

Oath with a colon is likely to generate some results which will leave Yahoot customers wondering what’s where.

Yep, one link points to a dictionary and the definition does not mention Verizon. Why would it? And the Izito number one hit reminds me that Oath is the acronym for the State of New York’s Office of Administrative Trials and Hearings.

Yahoot! I suppose I should think of Yahoot as Oath with a colon. Love those cute names I do.

Stephen E Arnold, June 9, 2017


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