Bing Feverishly Tries to Catch Google

December 18, 2017

Google’s kid brother, Bing, has been trying to get the world’s attention basically since its inception. However, the king of search is a tough one to upstage. Bing thinks it has a bright idea on how to best Google, as we discovered in a recent eWeek story, “Microsoft Bing Delivers More ‘Birdseye’ Views of Points of Interest.”

According to the story, Bing thinks the answer lies in their mapping option,

Bird’s Eye uses oblique imagery processing technology to provide detail-packed views that can help travelers navigate their surroundings by sight.


Oblique imagery is a great complement to Aerial 2D imagery because it has much more depth and provides a view of your destination that is more familiar and in line with what people expect,” stated Microsoft Bing staffers in a blog post. “You can see Bird’s Eye imagery in Bing Maps, and this view can offer a better context for navigation because building facades can be used as landmarks.

It’s admirable that Bing is trying to outdo Google, but more detailed maps are probably not the way to go about it. At the end of the day, it all comes down to search power and Bing just doesn’t have it. Google has such a foothold in the market that the competition looks pretty silly by comparison, like how Firefox and Yahoo recently sued one another.

Patrick Roland, December 18, 2017


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