Quote to Note: Mobile Ads As a Google Business

March 27, 2018

I read “Where Yegge’s Wrong.” In the write up I noted one sentence which popped out as a quote to note. Here’s the passage I highlighted in bright blue:

Mobile ads still completely suck as a business, BTW.

Interesting. As desktop search becomes a terra incognita for some young wizards, will Google find a way to de-suck mobile ads?

What happens if the surveillance capitalism thing begins to erode online advertising at Google? With Google’s costs becoming very difficult to control, some creativity thinking may be warranted.

Stephen E Arnold, March 27, 2018

Written by Stephen E. Arnold · Filed Under Business strategy, Google, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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