Go Strong, Go Tough, Cloud Marketers
June 23, 2018
Tough Tactics Not Benefiting Cloud Giants
There is a tendency for tech companies to go a little overboard in the hubris department. Take, for example, Facebook’s recent reckoning with playing fast and loose with users’ information. Some suspect a too-big-for-your-britches moment is stirring in the cloud services world with Oracle, who has made some odd choices recently in an effort to catch up to Amazon’s cloud services, according to a Light Reading story, “Oracle’s Aggressive Sales Tactics Backfiring?”
Oracle has been threatening customers with expensive usage audits if they do not move to the cloud and according to the story:
“[T]he tactic is backfiring.
“Several big Oracle customers, including oil and gas exploration company Halliburton, toy maker Mattel and electricity provider Edison Southern California, have recently rejected big cloud services deals proposed by Oracle, according to an Oracle employee with knowledge of the situation.”
Before we start building a pyre with Oracle’s name on it, it’s good to realize that they are far from the only tech giant trying to gain an angle on customers. Consider the flipside of the coin, Amazon is reportedly sitting on $12 billion in future revenues thanks to it’s aggressive discounting tactics. There’s a big difference between approaches to customer service here. Love or hate Amazon, you have to admire their customer-oriented style.
Patrick Roland, June 23, 2018
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