Google: An Extension of Your Brain
October 4, 2018
Are we beginning to think more like a search engine, or is Google learning to think like us? It’s a valuable question that some of the brightest minds in the business have recently attempted to tackle. We learned more about this study from a Nieman Journalism Lab story, “Google Isn’t Just a Search Engine, –It’s a Literal Extension of Our Minds.”
According to the story:
“[W]hen we integrate things from the external environment into our thinking processes, those external things play the same cognitive role as our brains do. As a result, they are just as much a part of our minds as neurons and synapses. Clark and Chalmers’ argument produced debate, but many other experts on the mind have since agreed.”
Researchers recently created AI that maps the brain’s neurons. We have a hunch that the intersection of search, AI, and human thought might just be the next great frontier for Silicon Valley. Imagine. One can search Google by thinking. What a wonderful way to deliver advertising.
Will I be able to determine where my thoughts end and Google’s ads begin? I know the answer. I want to eat at McDonalds.
Patrick Roland, October 4, 2018
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