Google Cloud: Identification of an AWS Weakness
November 25, 2019
Who knows if this report is public relations or data gold? Today one can struggle to wriggle the truth in technical reports. If you are up to a challenge, navigate to “Just Eat Orders Google Cloud Platform for Its Data Needs – Ditches AWS.”
JustEat says on its Web site:
More than 12 million hungry people come to Just Eat every month. And they keep coming back because we continue to invest in marketing and improved products and services for customers and restaurants.
The write up points out that JustEat has 27 million customers. Each is “wanting food and you’ve got 112,000 restaurants. How do you start to map the two together?”
The article explains that the Google Cloud Platform is the solution. The company’s AWS system:
and every Monday morning, analysts and data scientists would cause a massive traffic jam and demand to get data, and the average query time would be 800 seconds, so people would start a query, go and get a coffee and then come back and get their results set and then may even have to query again if there’s something wrong.
How much faster is the Google solution? The answer is:
the average query time is down to 30 seconds, so not only are people getting data quicker than before, but all of that 90% of data that we weren’t ingesting is also being ingested – so the data estate is a magnitude bigger, and yet we’re still getting lower query times.
Just Eat was impressed with Google Contact Centre AI product. The write up quotes a JustEat executive as saying:
The post-order space is just as important [as ordering food], and I think there is a lot of work we can do there to improve the experience and remove anxiety. So, looking for services like Customer Contact Centre AI is a big piece.
A few observations:
- Amazon has invented a streaming data service. This article takes direct aim at AWS and its failures
- Query time improvement is interesting, but there is scant data about what’s happening within the GCP set up
- Amazon offers a range of smart software. The write up makes it clear that Google is just better at implementing.
Whom does one believe? The information flowing from Amazon via its AWS Web site or information in an article which can find little fault with the Google.
DarkCyber’s take away is that the PR battle between Google and AWS may be ticking up a notch. Despite the assertions in the write up, Amazon is likely to find a way to point out its virtues.
And the facts? Have you ever heard of road kill on the information superhighway?
Stephen E Arnold, November 25, 2019
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