Bye-Bye Apple Store Reviews And Ratings
December 17, 2019
Apple makes products which inspire some to loyalty. Apple believes it knows best too.
Some believe the Mac operating system is superior to Windows 10 and Linux in virus protection, performance, and longevity.
Is Apple perfect? Sure, to a point. But the company can trip over its own confidence. One good thing about Apple is that it is known for good customer service, acceptance of negative feedback, and allowing customers to review and rate products on the Apple Store. In an business move inspired by Apple’s changing of its maps in Russia, the Apple Insider states that, “Apple Pulls All Customer Reviews From Online Apple Store.”
On Apple’s online retail stores, all of the user review pages have been removed from the US, Australian, and UK Web sites. Apple has been praised for its transparency and allowing users to post negative reviews on the official Apple store. If Apple makes this a a business practice, it could lose its congenial reputation.
Apple Insider used the Wayback Machine and discovered that the reviews were pulled sometime between the evening of November 16 and morning of November 17. Despite all of Apple’s negative reviews, the company can withstand a little negativity and does not even pay attention to many of them:
“A YouTube video offered as part of the tip was published by the popular photography account, Fstoppers, titled “Apple Fanboys, Where is your God now?” In the video, the host reads a selection of negative reviews of the new 16-inch MacBook Pro with the video published on November 16, coinciding with the removal of the website feature.
However, it remains to be seen if the video had anything to do with Apple’s decision to remove the reviews, given the 56 thousand page views at the time of publication doesn’t seem like a high-enough number for Apple to pay attention to the video’s content. Other videos have been more critical about the company’s products, and some with far higher view counts, but evidently Apple seemingly does not spend that much time involving itself with such public complaints.”
The fact is that Apple makes some $60,000 pro products and if just plain old people have problems, those happy buyers can visit Apple stores and search for a Genius to resolve them.
If Apple cannot fix the problems, a few believers might complain, move on, and then buy the next Apple product. Then the next one and the next and the next… Reviews are not necessary, right?
Whitney Grace, December 17, 2019
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