Do Four Peas Make a Useful Digital Pod?
December 24, 2019
The Four P’s of Information
This has the problem with data since at least the turn of this century—Forbes posts a “Reality Check: Still Spending More Time Gathering Instead of Analyzing.” Writer and Keeeb CTO Sid Probstein reminds us:
“Numerous studies of ‘knowledge worker’ productivity have shown that we spend too much time gathering information instead of analyzing it. In 2001, IDC published its venerable white paper, ‘The High Cost of Not Finding Information,’ noting that knowledge workers were spending two and a half hours a day searching for information. Since then, we have seen the rise of the cloud, ubiquitous computing, connectivity and everything else that was science fiction when we were kids becoming a reality — including the imminent emergence of AI. Yet in 2012, a decade after the IDC report, a study conducted by McKinsey found that knowledge workers still spend 19% of their time searching for and gathering information, and a 2018 IDC study found that ‘data professionals are losing 50% of their time every week’ — 30% searching for, governing and preparing data plus 20% duplicating work. Clearly, all the technology advances have not flipped the productivity paradigm; it seems like we still spend more time searching for information that exists rather than analyzing and creating new knowledge.”
Probstein believes much of the problem lies in data silos. There are four subsets of the data silo issue, we’re told, but most proposed solutions fail to address all of them. They are the “four P’s” of information: Public Data (info that is searchable across the World Wide Web), Private Data (information behind login pages or firewalls), Paid Data (like industry research, datasets, and professional information), and Personal Data (our own notes, bookmarks, and saved references). See the article for more about each of these areas. Bridging these silos remains a challenge for knowledge workers, but it seems businesses may be taking the issue more seriously. Will we soon be making better use of all that data? Do four peas make a pod? Not yet.
Cynthia Murrell, December 24, 2019
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