Crazy Expert Report: Covid19 and Enterprise Search? Really?
May 18, 2020
I received a notification from an online information service called WaterClouds Reports and Kandj and Prof Research. What? Water clouds, Kandj, and Prof Research. Will too many flailing experts spoil the content free soufflé?
Plus, the water thing meshes nicely with Beyond Search and DarkCyber.
What’s WaterCloud Reports up to these days? The answer is delivering information purporting to be about market research, news and reports using a number of different business identities. Suspicious? Yep, very suspicious.
I learned:
The news concerns “The Absolute Report Will Add the Study for Impact of Covid 19 in Enterprise Search Software.”
Now that’s a small dump truck of nuttiness.
What’s in this report available from and outfit called Kandj Market Research and not Water Cloud Reports?
Check this lingo with Covid tacked at the end:
The recent report titled “The Enterprise Search Software Market” and forecast to 2024 published by KandJ Market Research is a focused study encompassing the market segmentation primarily based on type and application. The report investigates the key drivers leading to the growth of the Enterprise Search Software market during the forecast period and analyzes the factors that may hamper the market growth in the future. Besides, the report highlights the potential opportunities for the market players and future trends of the market by a logical and calculative study of the past and current market scenario. The Final Report Will Include the Impact of COVID – 19 Analysis in This Enterprise Search Software Industry.
The news story suggests that the multi thousand dollar report may not be completed. Is it possible that this digital container of loopy zeros and ones is only completed when someone buys a copy?
No problem. Enterprise search is definitely a hot topic when Covid 19 is involved. Whip out your credit card. The report costs $4,000. There’s a deal too. Fork over $6,000 and you get an enterprise license. In the average WFH company, how many employees are hungering to read a report about enterprise search and Covid 19?
Answer: Not many.
What big time enterprise search vendors are included? Here’s the partial list. You have to spit out an email in order to see names of the other five vendors:
AddSearch
Algolia
Apache Solr
Elasticsearch
SearchSpring
Swiftype
Two open source systems apparently have reacted to Covid 19 for enterprise search. Also four other firms have put on their digital N95 masks and tried to “save” search.
Several observations:
- Outright scam or just a high school term paper? DarkCyber is leaning to the scam end of the spectrum?
- Covid 19. Nothing thrills like a key word which may attract clicks from the curious or the clueless.
- Kandj and the cloud whatever? Wow.
Not even Forrester, Gartner, Kelsey, and other mid tier consulting firms use this type of marketing. Well… sometimes?
Stephen E Arnold, May 18, 2020
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