Google and Social: Peanut Butter and Jelly?

July 10, 2020

We read with interest “Google+ Rebranded as Google Currents: Check New App Features.” Google’s Orkut was a fascinating service. Certain interesting users in Brazil made it a semi-hit, particularly among law enforcement officers. Then there were other social services, most notably Google + or Plus. Searching for symbols was clever. Close enough but I wrote out the plus. A word. Easy to search.

Google Plus bit the dust, but the write up points out that Google Plus is now Currents. Either electric chair type or flowing water. Maybe berries?

We noted this statement in the article:

Google+, although never exactly a successful platform, was marred by two major data leaks, potentially exposing data of tens of millions of users to outside developers. One leak that was kept secret for months, and the other one, which leaked the data of 52.5 million people, prompted Google to prepone [sic] the shutdown by four months.

“Prepone” caught our eye, but the write up does remind one about Google’s security capabilities.

The killer factoid in the write up warranted a blue circle with a pen and one exclamation point:

Google has, on multiple occasions, acknowledged that Google+ has not been able to meet the expectations. In a blog post in October, Google’s Ben Smith wrote that 90 percent of Google+ user sessions are less than five seconds long.

Five seconds. Interesting. Definitely not sticky.

Stephen E Arnold, July 10, 2020

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