Google May Want to Spin Up Some New Jargon
July 20, 2020
Marketwatch published “Barr Blasts Apple and Google As All Too Willing to Cooperate with China.” The report states:
The criticism of U.S. companies came amid a broad speech on China, in which Barr said the Chinese Communist Party was seeking to “make the world safe for dictatorship” and accused China of waging an “economic blitzkrieg” against the U.S. in a bid for global dominance.
How has Google responded? We noted “Google’s Mission Is to Get Technology to More People: Sundar Pichai”, which is a short video. The article stated:
Google and Jio “would work together to increase internet access for millions of Indians, who do not currently have a smartphone, while improving the mobile experience for all.”
With testimony looming before Congress, Google’s alleged “fraternizing” with a country on the radar of the Attorney General and positioning investments in India as a way to improve “the mobile experience for all” does not capture several nuances about the 21st century of the Google:
- Google needs eyeballs to sell ads in order to keep Wall Street and stakeholders content. So “advertising.”
- Google appears to be keen on finding some way to generate revenue directly or on the periphery of the “China market.” So a country Google suggested change cannot kick the habit of thinking about revenue from the world’s largest market.
- Google seems somewhat disconnected from the increased scrutiny individuals like Mr. Barr are giving the company with the great booth give away: A Googley mouse pad.
Net net: A different PR spin may be needed. Hint: “For all” may connote Google advertising.
Stephen E Arnold, July 20, 2020
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
